ZappQ

Rebuilding the Pharmacy Experience to Enable Reliable Medicine Ordering

Redesigned the pharmacy ordering experience end-to-end, fixing broken prescription upload, unstructured catalog, and unclear ordering flows to make medicine ordering usable and scalable.

Product Manager
UX Redesign
Scalability

Overview

ProductZappQ User App
RoleProduct Manager
TimelineNov 2025 – Dec 2025
ScopePharmacy ordering experience across user app

Problem

The pharmacy feature was difficult to use and not scalable. Key issues:

  • Prescription upload flow was confusing
  • Users did not know what to do after uploading prescriptions
  • Medicine catalog had no categories and products were listed randomly
  • Users could not easily find medicines
  • No clear ordering and checkout flow for prescription-based orders
  • Users could not reuse previous prescriptions

This resulted in low pharmacy adoption and limited real-world usability, preventing pharmacy from functioning as a reliable core feature.

Root Cause

The pharmacy system lacked structured product organization and user flow design.

  • No category system for medicines
  • No clear separation between prescription and non-prescription flows
  • No structured ordering flow
  • Catalog was not designed for scalability

The system was built for initial launch but not designed for usability or growth.

Solution

Redesigned the pharmacy experience end-to-end. Key changes:

  • Redesigned prescription upload and ordering flow
  • Designed two distinct ordering systems: prescription-based ordering (upload and pharmacist validation) and direct product purchase (browse and buy), ensuring clarity and correctness for different medicine types
  • Enabled reuse of previous prescriptions
  • Created structured medicine category system
  • Organized catalog into scalable product categories
  • Designed clear ordering and checkout flow for prescription orders
  • Added structured product discovery with featured and category sections
  • Enabled scalable catalog and product management

This transformed pharmacy into a usable and scalable feature.

My Role

  • Identified usability and scalability issues in pharmacy experience
  • Independently drove end-to-end redesign of pharmacy flows
  • Defined catalog structure and category system
  • Designed prescription ordering and reuse flows
  • Worked with engineers to implement new structure and flows
  • Validated usability and correctness after rollout

Impact

  • Made pharmacy ordering usable and scalable
  • Improved ordering clarity and usability
  • Reduced confusion in prescription ordering
  • Enabled structured and scalable medicine catalog
  • Established foundation for reliable medicine ordering

Why This Mattered

  • Pharmacy ordering is a key healthcare service expansion beyond doctor booking
  • Poor pharmacy experience limits product usefulness and adoption
  • Scalable catalog and ordering flows are essential for growth
  • This enabled ZappQ to support medicine ordering reliably as the platform scaled